"I am against religion because it teaches us to be satisfied with not understanding the world." -Richard Dawkins

Monday, March 9, 2009

Really, Mattel? Really!?

We hold two truths to be loudly lauded in this house: a) We are disappointed at how Pleasant Company could be so short sighted as to sell their product to Mattel, and b) Dora the Explorer can go straight to ... ahem. Pardon me.

Anyway, I just happened to come across this article and I honestly don't have any words that aren't frowned upon by the FCC, so maybe I shouldn't use them here, but my gut reaction starts with the words "What the-" and ends with something significantly more colorful.

So perfectly articulated by Eco Child's Play's Jamie Ervin, I can do little more than copy and paste. She voiced her disdain far better than I could:

"I’m outraged. Mattel has announced that they will be supplementing the preschool Dora line with a 'tween' doll. The new doll will sport a thin body, long hair and fashionable clothing. (Mattel will be keeping the doll secret until launch this Fall.)

“As tweenage Dora, our heroine, has moved to the big city, attends middle school and has a whole new fashionable look,” Mattel said in a press release. Is this necessary, really? Evidently it is if corporate America is going to hold onto our childrens attention past age eight.

“The doll really taps into a tween’s love of fashion and empowers girls to influence and change the ‘lives’ of Dora and her friends”… Oh, and comes with a retail price of $59.99, because growing up means spending more money. Of course, there will be accessories available as well… because we are playing into (or rather, creating as consumerism always has) a tweenage girls love of fashion and thus, creating a larger consumer base.

My husband fully believes that girls products are significantly more expensive than their male counter parts because our society is busy training females to spend more. I notice these price discrepancies any time we go into a clothing store for the kids."

(Read the full article here.)

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